Er zijn 3 belangrijke kanalen om mensen naar je website te krijgen:

  • Betaalde advertenties
  • Content marketing
  • Social Media

Alle zijn de moeite waard en elk moet op zijn eigen manier worden aangepakt, maar de basis van jou marketing inspanningen moet echter zoekmachineoptimalisatie (SEO) op de website zelf zijn.

Hoewel SEO duurt langer om op te zetten en ook langer om consistente resultaten op te bouwen, het is wel de methode met de grootste duurzaaamheid.

Dus laten we een aantal SEO-stappen bekijken voordat je begint met je webshop.

6 SEO-tips voor het lanceren van een webshop

1. Gebruik een mobiel vriendelijk thema (responsive)

Google heeft onlangs verklaard dat de mobiele geschiktheid van een site en de laadsnelheid ervan de belangrijkste factoren zijn voor de ranking. Google’s pagina-snelheidsinzichten helpen u bij het vinden van knelpunten in uw online winkel en elimineren deze.

Betere software aanbieders, zoals WordPress, bieden thema’s op basis van responsive ontwerp, zodat jouw site automatisch op mobiele apparaten wordt weergegeven.

Met dat gezegd, wil je het testen op zoveel verschillende telefoons en ipads als mogelijk, evenals met alle toonaangevende besturingssystemen om er zeker van te zijn dat het er goed uitziet.

2. Gebruik de gratis tools van Google

De 2 belangrijkste applicaties voor jouw webshop zijn:

  • Google Analytics
    Google Search Console

Analytics will help you:

Track the number of people who visit your site
Learn how they found you
See what they did while they were there
If you built your site using a leading platform like Shopify’s websites, a sitemap file was created automatically. Submitting it through Search Console will help Google index your store.

Search Console will help you:

Alert you to crawling errors
Help you troubleshoot issues
shopify ecommerce ladybossblogger

3. Find Relevant Keywords
Google’s Keyword Planner will help you determine the search volume of keywords relevant to your business, which you can then map to your content. Keyword research can also help you determine the nature of the pages you should have.

You can focus them around words people use when researching, as well the ones typically leading to sales. This will help you optimize your product descriptions.

ladybossbloggershop product description
4. Optimize Your Pages
The page title should succinctly describe the content of the page.
H1 Tags should be limited to one per page.
Only use primary relevant keywords in your title.
60 characters or less to avoid truncation in search engine results.
Meta descriptions should come in under 155 words and have some snap to them.
Lead them with your strongest copy and include a keyword.
You want it to intrigue the user and include essential keywords.
Images should all have descriptive alt tags and file names, so a description of the picture will be there if they don’t come up.
Images should also be compressed so they load as quickly as possible.
In most cases, your page title will become part of the URL, so keep that in mind when you’re composing them.
You want short and to the point URLs.
Click the image below to check out the blog post on below.

ladybossblogger shop

5. Build Links To Your Site
One of the criteria by which Google ranks sites is the quantity, value, and applicability of links to your pages from other sites (AKA inbound links). This makes your site seem trustworthy to Google.

Getting these can be time-consuming, however like anything else, it’s best tackled in bite-sized chunks according to a specific plan.

Form partnerships with bloggers who cover your market/niche.
Research what your competitors are doing to see if it will work for you too.
Cultivate relationships with members of the formal press who cover the same topics.
guest post on ladybossblogger

6. Create Quality Content
Produce content that would add value to your site by providing supporting information around using your products through blogging. Blog posts or the copy on your information pages should run less than 500 words.

The quality far outweighs quantity in this regard. And, while those canned descriptions provided by product manufacturers are handy, eschew them in favor of original copy.

Try to anticipate questions your customers might have and create a FAQ page to answer them all.

Most shoppers are going to look for product reviews before they buy, so provide those on your product pages.

These are the basic SEO steps to take before launching your e-commerce site. Keep in mind though; search engine optimization is a continually evolving organism, as well as a constantly moving target.

Plan to read up on it monthly to keep abreast of developments and changes resulting from them.

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